Natalia Woolley, PhD

UX Researcher

cONTACT

Get to Know Me

cASE STUDIES

I am a mixed-method researcher working internationally on a variety of research projects. I have over 8 years working on both generative and evaluative research in public health, consulting, non-profit, and the humanitarian sectors.


I bring a strong ethical approach and a culturally-responsive perspective to research. I am also a seasoned project manager, adept at communicating to stakeholders and non-technical audiences, as demonstrated by years of academic presentations and meeting facilitations.


Throughout my career I have been recognized for a high-level attention to detail, consensus building, both formal and informal leadership skills, and a great sense of humor.


I am excited to apply my skills to develop innovative products and to bring historically marginalized communities to the center of product development.



Linkedin

Career Snapshot

Methods

  • Surveys
  • In-depth interviews
  • Secondary research
  • Moderated usability study
  • Focus groups


Degrees

  • PhD in Public Health and Sociology (minor)
  • MsPh in Public Health
  • BA in International Development


Courses/Certificates

  • Google-Conduct UX Research and Test Early Concepts
  • University of Michigan- User Experience Research and Design Specialization


Languages

  • English
  • Portuguese
  • Spanish

Research projects

Research Methods- Case Studies




Case Study-USAID DHS Survey Design and Operations

tEAM lEADERSHIP

sURVEY dESIGN AND ADAPTATION

oPERATIONAL oVERSIGHT

  • Leads multidisciplinary team of statisticians, geospatial analysts, biomarker specialist and procurement analyst government workers, biomarker specialists and procurement analysts.


  • Sucessfully procured and delivered biomedical survey supplies to Mozambique in the midst of the supply chain crisis.





  • Leads country-based adaptation of complex questionnaires (skip logic, filters, etc) in consultation with a variety of stakeholders



  • Received the ICF Bronze Awards in recognition for highly effective facilitation of questionnaire adaptation workshops





  • Operational oversight of all survey steps, including design, staff recruitment, budget management, quality control and reporting



  • Hired and onboarded international consultant. Provides direct oversight of consultant's work and performance.





Case Study- In-depth interviews

  • Consultant at Ensina Brasil, an organization similar to Teach for America in the United States
  • Responsible for the entire survey process


Research questions: What do teachers know about bullying ? Do they feel empowered to act when bullying occurs in their classroom ?

Methods: In-depth interviews with 10 teachers, conducted both remotely and in-person.

Analysis: Review of interview transcripts to identify key themes.

Results: Teachers knew about the word “bullying” but could not identify many behaviors (e.g screaming, socially isolating someone, etc) attributed to the term.

  • Teachers did not feel empowered to act because they did not feel confident in their ability to identify bullying behaviors in the classroom
  • Teachers cited inconsistent approach from school principals.

Organizational Impact:

  • Addition of training on bullying behavior to new teacher orientation
  • Creation of "communities of practice" on the topic of bullying,                                                         offering teachers a forum to exchange best practices.



Case Studies- Secondary Research

Systematic Data Reviews:

Antibullying laws in Latin American countries

Conceptualized the research question, data sources, and quantitative coding categories

Led a team of 2 researchers in coding and analyzing findings

Published findings in a Latin American journal



Evidence Gap Maps:

Survey of interventions on Intimate Partner Violence around the world

Part of a global team working across multiple locations and time zones

Systematically rated interventions based on scope, impact and method of evaluation